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Search Engine Optimization (SEO) Explained
SEO | Search Engine Optimization | Search Engine Marketing | SEM
Search Engine Optimization or SEO is the practice to optimize a web site in accordance to the search engines, thus the web site rank at the top of desired keyword or keyword phrase by the webmaster.
Search engine optimization (SEO) helps in increasing the volume and quality of traffic to any web site from search engines (example: Google, Yahoo, MSN) through Natural or Organic SEO practice.
Search engines are the primary tools of Internet users to find products, services and information over the Internet. Search engines allow people to search the entire Web without actually surfing the complete Internet, or at least those pages of the Internet that are in the search engine's database.
Benefits of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
Higher Online Visibility: higher reach amongst potential customers online can be achieved by Search Engine Optimization and SEO practices.
Higher Brand Awareness: higher ranking in search engines gives edge over competitors is only possible by Search Engine Marketing practices.
More Online Traffic: top search engine ranking provides more quality traffic.
More Business opportunities: quality online visitors provide more business opportunities than any other source.
Search Engine Optimization Tasks
On-Page optimization
* Market Research/ Keyword Research * Competitor Analysis * Website architecture analysis * Creating effective titles * Content management
Off-Page optimization
* Search Engine & Directory Submission * Link Building * Book Marking * Blog creation |
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Search Engine Marketing (SEM)
Search Engine Optimization (SEO) is a part of Search Engine Marketing (SEM), where we use Pay Per Click practice or Paid Listings on search Engines along with our traditional SEO practice, to receive more traffic from search engines.
Need to know info about SEO and SEM
* Between 85% to 90% of all web site traffic comes from the Search Engines and Directories.
* Practically, the earlier a site appears in the search results list, the more visitors it will receive from the search engines.
* Just because your site is listed in the search engines doesn’t mean that your customers can find it.
* Only SEO strategies that are designed to give the engines what they want and need, in order to find your site among your competitors. |
SEO |
Search Engine Optimization |
Search Engine Marketing |